About it business – Switzerland’s B2B Magazine for IT Decision-Makers
it business is a leading B2B publication in Switzerland focusing on digital transformation, IT infrastructure, cybersecurity, cloud, ERP/CRM systems, public sector IT, and innovative enterprise software. The magazine reaches a highly qualified audience of decision-makers across various industries – both in print and online.
Audience & Reach:
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Print circulation: 8,000 copies per issue
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Average readers per print issue: 2.8 → over 22,000 print readers
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Digital views per issue: 10,000+ (website, PDF, e-paper)
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Qualified digital subscribers: 2,000+
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Total reach per issue: over 32,000 IT professionals and business leaders
Target Groups:
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CIOs, CTOs, IT directors and digital transformation leaders
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System integrators, MSPs and IT service providers
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Public sector institutions: education, health, administration
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Heads of business units, innovation managers, procurement leads
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Vendors and providers of B2B tech, cloud, cybersecurity and business software
Topics:
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Enterprise IT, hybrid infrastructure, network & cloud
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Backup & recovery, cybersecurity, compliance, data protection
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ERP, CRM, DMS, and industry-specific business software
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Smart workplace & collaboration tools
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AI, automation and emerging digital technologies
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Public sector digitalization, eHealth and education tech
Advertising Opportunities:
Standard placements (print):
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1/1 page → CHF 5,995.–
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1/2 page → CHF 3,915.–
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1/3 page → CHF 3,480.–
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1/4 page → CHF 2,755.–
Advertorials / Sponsored content (incl. layout, online publication, PDF):
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1/1 page → CHF 3,600.–
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2/1 pages → CHF 6,200.–
Optional editorial placement: subject to availability and topic alignment.
Why advertise with it business?
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High credibility and strong brand recognition in Switzerland’s IT market
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Print and digital distribution for optimal B2B reach
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Qualified and engaged readership of professionals and decision-makers
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Content-driven approach for visibility, lead generation and positioning
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Media partnerships with key IT trade shows and events (e.g. it-sa)
Next Issue:
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Publication date, deadlines and special topics: see media kit or contact us directly.